TURNING STRATEGY INTO A GTM SYSTEM
I help SaaS executives lead change and build go-to-market systems
that scale transforming growth chaos into clarity.
ABOUT
Most go-to-market leaders know what needs to change. Few know how to make it stick.
That’s where I come in.
I partner with CEOs, CROs, and GTM executives who need more than advice — they need a repeatable system to drive change across their entire revenue engine.
My philosophy
System, not guesswork. Growth isn’t magic — it’s engineered through design, discipline, and data.
Strategic clarity. GTM strategy isn’t about chasing the latest tool or playbook. It’s about choosing the right model — and having the conviction to commit.
Execution that Scales. Good strategy survives contact with customers, teams, and markets.
If you want to turn GTM complexity into a system for predictable growth, that’s the work I do every day.
⭐ 4.83 out of 5 stars
From 100s of GTM leaders, founders, and workshop attendees
“Roee was brilliant. The course was very thorough and can see it is necessary for anyone going into a GTM leadership position.”
Leapsome
VP
“Roee is a fantastic instructor – super relatable and very good at explaining theoretical concepts.”
Independent Consultant
VP
“Roee was really articulate in explaining things in multiple ways to get the meaning across.”
Fractional CRO
New York
“Roee has great pacing. Fast enough to not be boring, slow enough to absorb what he says. He’s engaging and warm.”
Exclaimer
GTM Director
“Your engagement during the live sessions was incredibly helpful. You clarified complex topics and addressed specific implementation questions effectively.”
Scale-up
Head of Sales
Advisor
Speaker
TESTIMONIALS
THE ARCHITECT’S NOTEBOOK
The Venture Capital Paradox
The SaaS Growth Lever You’re Ignoring
